Track your online marketing campaigns for improvement
An important marketing strategy is tracking your online campaigns. When you launch your digital marketing strategies, regardless of which ones you use, you want to ensure they drive your desired results. By tracking your campaigns, you get insight into whether your campaigns work effectively to help your business grow online.
The types of metrics you track will depend upon your strategy and campaign, but here are some general metrics companies track:
- Organic traffic
- Pay per click
- Impressions
- SEO
- SEM
- Leads
- Conversions
- Clicks
- Clickthrough rate
- Dwell time (This refers to the time a user spends on a page before returning to the search results page.)
An understanding of marketing metrics can go a long way. Therefore, you can see where it was money well spent or, maybe, look into other avenues to promote your business.
For more help, feel free to contact me at CEAQ Marketing.
Peg Mattison
